It’s Halftime…How Is Your Sales Year Going To End Up?

July 2, 2019

It wasn’t too long ago when everyone was at the same starting line. I don’t care what company you are at or how big your quota is. We all started from the big “goose-egg”. Sales, unlike many other careers, has very specific metrics to it. Generally, called a Quota, it’s a number the company gives you that in their estimation is how much revenue you should bring in for the given year. This number can be calculated a variety of ways and it depends on the company and their specific goals and projections for the year as a whole.

Bottom-line, You either hit it or you don’t. And all Sales reps know that going into each year.

If you’re not in Sales, that’s okay as some of the ideas I want to share can still help you think differently as you navigate a long year of work and goals that you want to accomplish.

For sales reps though, it’s pretty simple.

On the one hand, many are way behind there annual quota halfway through the year. We can come up with a number of reasons why but excuses don’t matter. Facts are facts. The numbers speak for themselves.

On the other hand, several are out ahead of the pack and well on their way to achieving and potentially overachieving on their goals.

And if you are wondering, there are a good chunk in the middle of the pack (like me!). On par and in a good position heading into the second half but still work to be done to keep pace.

So, 6 months in, which bucket are you in?

Here is the secret: it actually doesn’t matter which one it is. Because if life and sports has taught us anything it’s that there is still time on the clock. The game isn’t over yet.

Think back to the Super Bowl a few years ago when the Falcons were all but engraved the Lombardi Trophy heading into halftime. The scoreboard read 21-3 and Twitter was ablaze with reactions. That’s a stout lead especially when you are playing that well and the odds of relinquishing it are very small. Ironically, it’s a great metaphor for where we are at in the year and something all of us can learn from. Let’s observe some things that happened in that second half in hopes that it’ll help you attain your goals by years end.

Mindset is everything

Bill Belichick might be the best 2nd half coach we’ve seen in history. He is great at assessing the game and understanding where to make adjustments, if needed. However, the best thing he does (and he does this all season long) is to get his team to buy into the fact that the game isn’t over until it’s over. You must stay positive and level-headed through the good and the bad times. That consistency in mindset and focus on the steps needed to get back into the game is most likely the “X-Factor” that led to them making that historic comeback.

If you’re behind, remember what has gotten you there before. We all get into slumps but it’s the positive attitude and confidence that we can do it again that ultimately pulls us out of it. Stay focused and keep a level head and the good times will just be around the corner. If you panic and get frustrated, it will be hard to overcome future obstacles and maybe make you lose that partnership you had in your grasp because you got desperate or impatient.

Do Your Job

This is Bill Belichick’s classic mantra. Know your role and get your job done. Don’t let the noise and celebrations around you knock you off your perch. Think back to the Falcons and some of their biggest mistakes. They went away from what was working. They were running so well but yet late in the game they decided to call a pass play and had Matt Ryan drop back to throw which lead to a sack. That play-call kept them out of field goal position. However, The Patriots stuck to their game plan and never wavered. They knew there was time on the clock and they knew what made them successful all season long. It was only a matter of time before it clicked and they continued to chop away at the lead (which by the way ballooned to 28-3 late into the 3rd Quarter, if you remember.)

You know what needs to be accomplished to continue building value and guiding your future clients down the right path for them. Additionally, you can’t forget about the early part of the funnel and your prospecting efforts. You’ll win some and lose some but having a healthy and flowing pipeline will ensure that you have opportunities to finish strong. Now, if you’ve started out of the gate strong and are in a rock solid position, you can’t get complacent. You can’t think that you can take your foot off the pedal just because you’ve had a few good months. Things can change quickly if you don’t watch it. Don’t all of a sudden switch things up just because you’ve had certain results up to this point. Yes, some things may have to be adjusted but most of the time it’s small tweaks and not the grandiose ideas we like to think are going to be the difference.

Make Your Own Luck

Hey, we all need a “Julian Edelman type of catch” every now and then. I’ve noticed in my sales career we all get at least one of these a year, maybe more if we are opportunistic.  

However, you have to be in the right position to get those breaks. Are you creating enough pipeline? Are you building great rapport? Are you progressing partnerships forward? Are you bringing in the right people that are making the decisions? All of these questions help you get to a position where you can succeed and sometimes the timing just happens to be right.

That’s life, it happens, and you want to be on the right side of it but the only way you get there is to put yourself in those positions. Take a good hard look at your performance and where there might be one or two small tweaks you can make. If you were being honest with yourself, where have you fallen short? Where have you whiffed on some opportunities? Start there and make some subtle movements in the right direction. Maybe you have done zero call review or role play and need to get back to the fundamentals. It could be the “X’s and O’s” on your sales process need a retooling or slight shift. It could be something else. Like I said above, you don’t need to throw the baby out with the bathwater. Have some self-awareness and make some great halftime adjustments to put you back in the game.

Just like with Football, in the end there are two things that generally win out. Talent and Work Ethic. Some only have one, few have both. But either way you need to recognize where you fall short and what you personally need to do to crush your second half, whether you are way ahead or dragging near the bottom of the pack. As cliche as it sounds, the first half of the year “is what it is” and you have to remain hyper-focused on the path ahead and do what you need to do to get to that mountain top. It’ll be different than others around you. Don’t get sidetracked. Focus on yourself and your abilities and have the mindset that when you are ringing in the New Year, you know you’ve given it everything to make this past year the best one yet.

Carpe Diem,

Brian

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